Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. ItÂ examines case studies of green production and consumption from a business perspectiveâconsidering both technological and public-policy concerns. The textÂ presents stories of success in green production and explains what made them successful. It includes coverage of:
- Sustainable tourism in the Galapagos Islands
- The revival of battery-powered electric vehicles in Japan
- The transition from oil dependency to sustainability in Denmark
- The promise of sugarcane ethanol as a cleaner fuel alternative
- Sustainable urban mass transport
Mapping the universe of green products, this book is the result of a joint effortÂ of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania.
Praise for the book:
... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth.
âMichael A. Cusumano, author of Staying Power, and SMR Distinguished Professor, MIT Sloan School of Management
â¦ should be on the shelf of every manager and educator, as resource and inspiration.
âAndrew A. King, professor, Tuck School of Business, and co-founder, Alliance for Research on Corporate Sustainability
â¦ an excellent starting point in the analysis of production possibilities compatible with the requirements of sustainability and environmental friendliness.
âEmilio Ontiveros, AFI chairman and board member of Iberdrola Renovables
About: Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products.
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