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The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media
By Lee Mcguigan (editor) and Vincent Manzerolle (editor)
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Bibliographic Detail
Publisher Peter Lang Pub Inc
Publication date March 31, 2014
Pages 328
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781433123603
ISBN-10 1433123606
Dimensions 1 by 6 by 9 in.
Weight 1.35 lbs.
Original list price $169.95
Summaries and Reviews
Amazon.com description: Product Description: This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection.
The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe’s writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

Editions
Hardcover
Book cover for 9781433123603
 
The price comparison is for this edition
With Lee Mcguigan (other contributor) | from Peter Lang Pub Inc (March 31, 2014)
9781433123603 | details & prices | 328 pages | 6.00 × 9.00 × 1.00 in. | 1.35 lbs | List price $169.95
About: This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe.
Paperback
Book cover for 9781433123597
 
With Lee Mcguigan (other contributor) | from Peter Lang Pub Inc (February 28, 2014)
9781433123597 | details & prices | 328 pages | 6.00 × 9.00 × 0.80 in. | 1.05 lbs | List price $40.95
About: This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe.

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