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Corporate Communication: Critical Business Asset for Strategic Global Change
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Bibliographic Detail
Publisher Peter Lang Pub Inc
Publication date December 30, 2014
Pages 229
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781433119262
ISBN-10 1433119269
Dimensions 1 by 7.25 by 10 in.
Weight 1.40 lbs.
Original list price $179.95
Summaries and Reviews
Amazon.com description: Product Description: The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.

Editions
Hardcover
Book cover for 9781433119262
 
The price comparison is for this edition
With Michael B. Goodman | from Peter Lang Pub Inc (December 30, 2014)
9781433119262 | details & prices | 229 pages | 7.25 × 10.00 × 1.00 in. | 1.40 lbs | List price $179.95
About: The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations.
Paperback
Book cover for 9781433119255
 
With Michael B. Goodman | from Peter Lang Pub Inc (December 17, 2014)
9781433119255 | details & prices | 229 pages | 7.00 × 10.00 × 0.75 in. | 0.95 lbs | List price $52.95
About: The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations.

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