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Bibliographic Detail
Publisher
Peter Lang Pub Inc
Publication date
November 25, 2011
Pages
176
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781433117015
ISBN-10
1433117010
Dimensions
0.25 by 6 by 9 in.
Weight
0.50 lbs.
Original list price
$131.95
Summaries and Reviews
Amazon.com description: Product Description: One of the worldâs most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts.
Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbnerâs theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work.
Although hundreds of studies have been conducted based on Gerbnerâs ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.
Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbnerâs theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work.
Although hundreds of studies have been conducted based on Gerbnerâs ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.
Editions
Hardcover
The price comparison is for this edition
from Peter Lang Pub Inc (November 25, 2011)
9781433117015 | details & prices | 176 pages | 6.00 × 9.00 × 0.25 in. | 0.50 lbs | List price $131.95
About: One of the worldâs most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research.
About: One of the worldâs most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research.
Paperback
from Peter Lang Pub Inc (December 1, 2011)
9781433109874 | details & prices | 176 pages | 6.00 × 9.00 × 0.50 in. | 0.60 lbs | List price $36.95
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