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Integrated Advertising, Promotion, and Marketing Communications
By Donald Baack and Kenneth E. Clow
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Bibliographic Detail
Publisher Academic Internet Pub Inc
Publication date October 30, 2006
Pages 272
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781428807594
ISBN-10 1428807594
Availability§ Apply Direct
Original list price $32.95
§As reported by publisher
Summaries and Reviews
Editions
Paperback
Book cover for 9780131060524 Book cover for 9780131405462 Book cover for 9780131866225 Book cover for 9780132538961 Book cover for 9780136079422
 
5th edition from Prentice Hall (December 27, 2010); titled "Integrated Advertising, Promotion, and Marketing Communications"
9780132538961 | details & prices | 445 pages | 8.50 × 11.00 × 0.50 in. | 1.90 lbs | List price $210.00
4th edition from Prentice Hall (December 28, 2008); titled "Integrated Advertising, Promotion, and Marketing Communications"
9780136079422 | details & prices | 454 pages | 8.00 × 10.50 × 0.75 in. | 2.14 lbs | List price $166.67
The price comparison is for this edition
from Academic Internet Pub Inc (October 30, 2006); titled "Integrated Advertising, Promotion, and Marketing Communications"
9781428807594 | details & prices | 272 pages | List price $32.95
3 edition from Prentice Hall (May 30, 2006); titled "Integrated Advertising, Promotion, And Marketing Communications"
9780131866225 | details & prices | 515 pages | 8.75 × 11.00 × 0.75 in. | 2.40 lbs | List price $158.67
2nd bk&cdr edition from Prentice Hall (May 1, 2003)
9780131405462 | details & prices | 704 pages | 8.25 × 10.50 × 0.75 in. | 2.50 lbs | List price $113.33
2 pap/cdr edition from Prentice Hall (May 1, 2003)
9780131060524 | details & prices | 8.50 × 11.00 × 0.75 in. | 2.60 lbs | List price $113.33
About: This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
2 edition from Prentice Hall (May 1, 2003)
9789990123364 | details & prices | List price $0.02

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