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Harvard Business Review on Increasing Customer Loyalty
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Harvard Business Review (corporate author)
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Bibliographic Detail
Publisher
Harvard Business School Pr
Publication date
April 12, 2011
Pages
221
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781422162521
ISBN-10
1422162524
Dimensions
0.50 by 5.50 by 8.25 in.
Weight
0.50 lbs.
Original list price
$22.00
Amazon.com says people who bought this book also bought:
The Ultimate Question 2.0 | The Membership Economy | Evergreen | Loyalty 3.0 | HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) | Customer Loyalty | The Amazement Revolution | Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless | The Loyalty Effect
The Ultimate Question 2.0 | The Membership Economy | Evergreen | Loyalty 3.0 | HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) | Customer Loyalty | The Amazement Revolution | Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless | The Loyalty Effect
Summaries and Reviews
Amazon.com description: Product Description:
How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
Editions
Paperback
The price comparison is for this edition
from Harvard Business School Pr (April 12, 2011)
9781422162521 | details & prices | 221 pages | 5.50 × 8.25 × 0.50 in. | 0.50 lbs | List price $22.00
About: How do you keep your customers coming back-and get them to bring others?
About: How do you keep your customers coming back-and get them to bring others?
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