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Understanding Michael Porter: The Essential Guide to Competition and Strategy
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Bibliographic Detail
Publisher Harvard Business School Pr
Publication date December 6, 2011
Pages 236
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781422160596
ISBN-10 1422160599
Dimensions 1 by 6.50 by 9.50 in.
Weight 1.05 lbs.
Original list price $28.00
Summaries and Reviews
Amazon.com description: Product Description:
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.

Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.

An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.

Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas—and swiftly deploy them to drive your company’s success.


Editions
Hardcover
Book cover for 9781422160596
 
The price comparison is for this edition
from Harvard Business School Pr (December 6, 2011)
9781422160596 | details & prices | 236 pages | 6.50 × 9.50 × 1.00 in. | 1.05 lbs | List price $28.00
About: Competitive advantage.
CD/Spoken Word
Book cover for 9781596597655
 
With Erik Synnestvedt (other contributor) | Unabridged edition from Gildan Audio (January 31, 2012)
9781596597655 | details & prices | 5.25 × 5.75 × 0.50 in. | 0.35 lbs | List price $29.98
About: A Distillation of The Most Important Business Thinking of Our Time Michael Porter's groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications.

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