In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only Âthinâ valueÂgains that are largely illusory and produce diminishing returns every year.
For Âthickâ valueÂenduring, meaningful, sustainable advantage that deeply benefits the larger societyÂHaque details five new cornerstones of prosperity in the twenty-first century:
ÂLoss advantage: From value chains to value cycles
ÂResponsiveness: From value propositions to value conversations
ÂResilience: From strategy to philosophy
ÂCreativity: From protecting a marketplace to completing a marketplace
ÂDifference: From goods to betters
The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.
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