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Buy-In: Saving Your Good Idea from Getting Shot Down
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Jump down to see edition details for: Hardcover | CD/Spoken Word
Bibliographic Detail
Publisher Harvard Business School Pr
Publication date October 6, 2010
Pages 192
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781422157299
ISBN-10 1422157296
Dimensions 1 by 5.75 by 8.50 in.
Weight 0.70 lbs.
Original list price $22.00
Summaries and Reviews
Amazon.com description: Product Description:
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.

The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:

· Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.

· Confusion: They present so much data that confidence in your proposal dies.

· Fearmongering: Critics catalyze irrational anxieties about your idea.

· Character assassination: They slam your reputation and credibility.

Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.


Editions
Hardcover
Book cover for 9781422157299
 
The price comparison is for this edition
from Harvard Business School Pr (October 6, 2010)
9781422157299 | details & prices | 192 pages | 5.75 × 8.50 × 1.00 in. | 0.70 lbs | List price $22.00
About: You've got a good idea.
CD/Spoken Word
Book cover for 9781441872302
 
With Tim Wheeler (other contributor) | Unabridged edition from Brilliance Audio (October 6, 2010)
9781441872302 | details & prices | 5.00 × 6.75 × 1.25 in. | 0.25 lbs | List price $24.99
About: You believe in a good idea.
With Tim Wheeler (other contributor) | Mp3 una edition from Brilliance Audio (October 6, 2010)
9781441872326 | details & prices | 5.50 × 7.50 × 0.50 in. | 0.20 lbs | List price $24.99

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