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Harvard Business Review on Emerging Markets
By
Harvard Business Review Press (corporate author)
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Bibliographic Detail
Publisher
Harvard Business School Pr
Publication date
August 12, 2008
Pages
214
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781422126493
ISBN-10
1422126498
Dimensions
0.75 by 5.75 by 8.25 in.
Weight
0.52 lbs.
Availability§
Out of Print
Original list price
$22.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.
Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover:
How to assess four types of risks of doing business in or with a particular developing country
Strategies for capturing fast-growing consumer markets in emerging economies
Ways to adopt a truly local marketing mind-set
How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place
Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover:
Editions
Paperback
The price comparison is for this edition
from Harvard Business School Pr (August 12, 2008)
9781422126493 | details & prices | 214 pages | 5.75 × 8.25 × 0.75 in. | 0.52 lbs | List price $22.00
About: Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long.
About: Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long.
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