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Essentials of Marketing Research | The Strategy and Tactics of Pricing | Strategic Brand Management | Essentials of Business Analytics | International Marketing | Confessions of the Pricing Man | Selling | A Preface to Marketing Management | Negotiation Genius
Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.
About: Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices.
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