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Advertising
By
Chris Hackley (editor)
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Bibliographic Detail
Publisher
Sage Pubns Ltd
Publication date
November 25, 2009
Pages
1312
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781412934299
ISBN-10
141293429X
Dimensions
3.75 by 6.50 by 9.75 in.
Weight
5.60 lbs.
Published in
Great Britain
Original list price
$760.00
Summaries and Reviews
Amazon.com description: Product Description: The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences.
Editions
Hardcover
The price comparison is for this edition
from Sage Pubns Ltd (November 25, 2009)
9781412934299 | details & prices | 1312 pages | 6.50 × 9.75 × 3.75 in. | 5.60 lbs | List price $760.00
About: The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines.
About: The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines.
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