search for books and compare prices
cover image
Marketing
By Dale Littler (editor)
Price
Store
Arrives
Preparing
Shipping

Jump quickly to results on these stores:

The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher Blackwell Pub
Publication date July 11, 2006
Pages 404
Binding Hardcover
Edition 2
Book category Adult Non-Fiction
ISBN-13 9781405102544
ISBN-10 1405102543
Dimensions 1 by 7 by 9.75 in.
Weight 1 lbs.
Original list price $170.00
Summaries and Reviews
Amazon.com description: Product Description: This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
  • Features over 250 entries
  • Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
  • Assesses the implications of developments in new information and communications technologies
  • Contains extensive revisions to the section on retailing to embrace contemporary trends


Editions
Hardcover
Book cover for 9781405102544
 
The price comparison is for this edition
2 edition from Blackwell Pub (July 11, 2006)
9781405102544 | details & prices | 404 pages | 7.00 × 9.75 × 1.00 in. | 1.95 lbs | List price $170.00
About: This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.