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Sport Business in the Global Marketplace
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Bibliographic Detail
Publisher Palgrave Macmillan
Publication date January 18, 2003
Pages 240
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781403903006
ISBN-10 140390300X
Dimensions 0.75 by 6.25 by 9.25 in.
Weight 1.15 lbs.
Published in Great Britain
Original list price $125.00
Summaries and Reviews
Amazon.com description: Product Description:
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.


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Hardcover
Book cover for 9781403903006
 
The price comparison is for this edition
from Palgrave Macmillan (January 18, 2003)
9781403903006 | details & prices | 240 pages | 6.25 × 9.25 × 0.75 in. | 1.15 lbs | List price $125.00
About: Sport has become big business.

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