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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
By Richard Allen (narrator) and Adam L. Penenberg

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Bibliographic Detail
Publisher Tantor Media Inc
Publication date October 27, 2009
Binding CD/Spoken Word
Edition Unabridged
Book category Adult Non-Fiction
ISBN-13 9781400113781
ISBN-10 1400113784
Dimensions 1 by 6.50 by 5.50 in.
Weight 0.56 lbs.
Availability§ Publisher Out of Stock
Original list price $34.99
Other format details audio
§As reported by publisher says people who bought this book also bought:
Viral Loop
Summaries and Reviews description: Product Description: Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on. While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world. Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.

Book cover for 9781401323493
from Hachette Books (October 13, 2009)
9781401323493 | details & prices | 274 pages | 6.50 × 10.00 × 1.25 in. | 1.15 lbs | List price $25.99
About: "Adam Penenberg's lively book opens a window to all of our futures.
With Explorations Logging | from Intl Red Cross (May 1, 1985); titled "Theory and Application of Drilling Fluid Hydraulics"
CD/Spoken Word
Book cover for 9781400113781 Book cover for 9781400163786
The price comparison is for this edition
With Richard Allen (other contributor) | Unabridged edition from Tantor Media Inc (October 27, 2009)
9781400113781 | details & prices | 6.50 × 5.50 × 1.00 in. | 0.56 lbs | List price $34.99
About: Many of the most successful Web 2.
With Richard Allen (other contributor) | Mp3 una edition from Tantor Media Inc (October 27, 2009)
9781400163786 | details & prices | 5.50 × 8.00 × 0.75 in. | 0.20 lbs | List price $24.99
About: Many of the most successful Web 2.

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