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The Art of the Start: The Time-tested, Battle-hardened Guide for Anyone Starting Anything
By Guy Kawasaki and Paul Boehmer (narrator)
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Jump down to see edition details for: CD/Spoken Word
Bibliographic Detail
Publisher Tantor Media Inc
Publication date January 19, 2009
Binding CD/Spoken Word
Edition Unabridged
Book category Adult Non-Fiction
ISBN-13 9781400110636
ISBN-10 1400110637
Dimensions 1.25 by 6.50 by 5.50 in.
Weight 0.42 lbs.
Original list price $29.99
Other format details audio
Summaries and Reviews
Amazon.com description: Product Description: What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

Editions
CD/Spoken Word
Book cover for 9781400110636
 
The price comparison is for this edition
With Guy Kawasaki | Unabridged edition from Tantor Media Inc (January 19, 2009)
9781400110636 | details & prices | 6.50 × 5.50 × 1.25 in. | 0.42 lbs | List price $29.99
About: What does it take to turn ideas into action?

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