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Made to Stick: Why Some Ideas Survive and Others Die
By
Chip Heath and
Dan Heath
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Bibliographic Detail
Publisher
Random House Inc
Publication date
January 2, 2007
Pages
291
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781400064281
ISBN-10
1400064287
Dimensions
1 by 5.75 by 8.50 in.
Weight
1 lbs.
Original list price
$27.00
Summaries and Reviews
Summary
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.
Editions
Hardcover
The price comparison is for this edition
from Random House Inc (January 2, 2007)
9781400064281 | details & prices | 291 pages | 5.75 × 8.50 × 1.00 in. | 1.00 lbs | List price $27.00
About: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.
About: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.
Paperback
from Random House (September 1, 2010)
9780812982008 | details & prices | 323 pages | 5.50 × 8.25 × 0.75 in. | 0.60 lbs | List price $12.00
Reprint edition from Random House Inc (August 18, 2009)
9780812974645 | details & prices | 304 pages | List price $15.00
Miscellaneous
from Random House Inc (January 2, 2007)
9781588365965 | details & prices | List price $26.00
CD/Spoken Word
With Charles Kahlenberg (other contributor) |
Unabridged edition from Random House (January 2, 2007)
9780739341346 | details & prices | 5.50 × 6.00 × 1.25 in. | 0.55 lbs | List price $29.95
About: Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
About: Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
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