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Contemporary Marketing + Lms Integrated for Mindtap Marketing, 1-term Access
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Bibliographic Detail
Publisher South-Western Pub
Publication date February 9, 2015
Binding Hardcover
Edition 17 pck lsl
Book category Adult Non-Fiction
ISBN-13 9781305715813
ISBN-10 1305715810
Original list price $120.95
Summaries and Reviews
Amazon.com description: Product Description: CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.

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Hardcover
Book cover for 9781305715813
 
The price comparison is for this edition
With Louis E. Boone | 17 pck lsl edition from South-Western Pub (February 9, 2015)
9781305715813 | details & prices | List price $120.95
About: CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses.

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