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Bibliographic Detail
Publisher
South-Western College Pub
Publication date
January 1, 2017
Pages
525
Binding
Paperback
ISBN-13
9781305507272
ISBN-10
1305507274
Dimensions
0.75 by 8.50 by 10.75 in.
Original list price
$249.95
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) | Advertising, Promotion, and other aspects of Integrated Marketing Communications | Influence | Marketing Research | International Business | Marketing Research | Predictably Irrational
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