Amazon.com description: Product Description: 11 ESSENTIALS OF EFFECTIVE WRITING is organized around the eleven characteristics of quality writing. The integration of the writing process and extensive exercises provides students with the foundation they need to be successful writers in their academic, personal, and professional lives. Clear, succinct explanations and a variety of visuals and examples help students easily remember the eleven essential qualities of writing as they learn to apply them to their own writing. Each chapter features a checklist so students can evaluate their writing for successful use of one of the eleven qualities and suggested activities designed to specifically highlight academic, professional, and personal applications.