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The Qihoo 360 Way: Customer Connection Strategies That Capture Value and Drive Growth from a Global Expert in Internet Security
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Bibliographic Detail
Publisher McGraw-Hill
Publication date December 23, 2016
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781259642531
ISBN-10 1259642534
Original list price $35.00
Summaries and Reviews
Amazon.com description: Product Description:

China’s top Internet visionary reveals his secrets to online business disruption

The most valuable commodity for an Internet-based business is the user, not the customer.
No matter how “big” your ideas are, they’re tiny in comparison to users’ desires.
The greatest Internet thinkers rely more on common sense than on technology.

This is just a sample of the invaluable wisdom you’ll find here―the first English translation of the classic work by the man who turned China’s online business world on its head.

In the Qihoo 360 Way, Zhou Hongyi reveals the strategies and tactics he used to attract half a billion users to his company’s free antivirus product―360―and then leveraged that base to drive enormous revenue streams.

Zhou shows how any business, no matter how big or small, can seize the competitive edge with solid, smart online products and strategies. Along the way, he takes you on a tour through the Internet Age, sharing his thoughts on everything from the fate of Netscape, the genius of Apple, and the pitfalls of Microsoft Vista to the pivotal role of cell phones, the future of wearable devices, and the ins and out of “Internet+.”

“The Internet is a creator of value,” Zhouo writes, “and it is a destroyer of value.” Read The Qihoo 360 Way and put yourself and your business on the winning end of that equation.



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Hardcover
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from McGraw-Hill (December 23, 2016)
9781259642531 | details & prices | List price $35.00
About: China’s top Internet visionary reveals his secrets to online business disruption The most valuable commodity for an Internet-based business is the user, not the customer.

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