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Jump down to see edition details for: Hardcover | Paperback
Bibliographic Detail
Publisher McGraw-Hill College
Publication date February 12, 2016
Pages 719
Binding Hardcover
Edition 13
Book category Adult Non-Fiction
ISBN-13 9781259573545
ISBN-10 1259573540
Dimensions 1.25 by 8.50 by 10.75 in.
Weight 3.60 lbs.
Original list price $264.48
Summaries and Reviews
Amazon.com description: Product Description: Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.

Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 13th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

Kerin/Hartley's Marketing is also available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:

• SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
• Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts and examine how firms analyze, create, deliver, communicate, and capture value. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
• Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Complete system requirements to use Connect can be found here.


Editions
Hardcover
Book cover for 9780071151221 Book cover for 9780072410754 Book cover for 9780072553390 Book cover for 9780072826777 Book cover for 9780072828801 Book cover for 9780073080154 Book cover for 9780073529936 Book cover for 9780077861032 Book cover for 9780078028892 Book cover for 9780256189681 Book cover for 9781259282522 Book cover for 9781259573545
 
The price comparison is for this edition
With Steven W. Hartley | 13 edition from McGraw-Hill College (February 12, 2016)
9781259573545 | details & prices | 719 pages | 8.50 × 10.75 × 1.25 in. | 3.60 lbs | List price $264.48
About: Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty.
With Steven W. Hartley, William Rudelius | 12 pck har edition from Irwin Professional Pub (February 3, 2014)
9781259282522 | details & prices | 740 pages | 8.50 × 11.00 × 1.25 in. | 3.65 lbs | List price $279.40
About: NOTE: THIS IS A STANDALONE BOOK.
With Steven W. Hartley, William Rudelius | 12 edition from Irwin Professional Pub (January 15, 2014)
9780077861032 | details & prices | 740 pages | 8.75 × 11.00 × 1.50 in. | 3.65 lbs | List price $260.95
About: NOTE: THIS IS A STANDALONE BOOK.
With Steven W. Hartley, William Rudelius | 11 edition from Irwin Professional Pub (February 10, 2012)
9780078028892 | details & prices | 745 pages | 8.75 × 11.00 × 1.25 in. | 4.05 lbs | List price $248.15
About: Same As New
With William Rudelius, Steven W. Hartley | 10th edition from Irwin Professional Pub (January 13, 2010)
9780073529936 | details & prices | 746 pages | 8.50 × 10.75 × 1.00 in. | 4.05 lbs | List price $248.15
About: Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
With Steven W. Hartley, Eric N. Berkowitz | 8th edition from McGraw-Hill College (October 1, 2005)
9780072828801 | details & prices | List price $129.95
About: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
With Steven W. Hartley, Eric N. Berkowitz | 8 pck edition from Irwin Professional Pub (February 18, 2005)
9780073080154 | details & prices | 8.50 × 10.75 × 1.25 in. | 4.10 lbs | List price $183.75
About: Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
7th edition from McGraw-Hill (June 1, 2003)
9780071151221 | details & prices | 741 pages | List price $4.91
About: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
With Jonathan Neale | 7th edition from Irwin Professional Pub (July 1, 2002)
9780072410754 | details & prices | 741 pages | List price $102.81
This edition also contains A People's History Of The Vietnam War
About: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
7 pck edition from Richard d Irwin (June 1, 2002)
9780072553390 | details & prices | 8.50 × 11.00 × 1.25 in. | 4.15 lbs | List price $140.95
About: Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
7 edition from Richard d Irwin (June 1, 2002)
9789990846812 | details & prices | List price $0.02
7th pkg edition from Irwin Professional Pub (March 1, 2002)
9780072826777 | details & prices | 8.50 × 10.75 × 1.00 in. | 4.10 lbs | List price $117.90
About: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
With William Rudelius, Steven W. Hartley, Eric N. Berkowitz | 6 cdr edition from Irwin Professional Pub (September 1, 1999)
9780072346510 | details & prices | List price $35.50
With William Rudelius, Steven W. Hartley, Eric N. Berkowitz (other contributor) | 5th edition from Richard d Irwin (June 1, 1997)
9780256189681 | details & prices | 9.00 × 11.25 × 1.25 in. | 4.10 lbs | List price $98.00
About: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
With William Rudelius, Steven W. Hartley, Eric N. Berkowitz | 5th (packaged) edition from McGraw-Hill College (January 1, 1997)
9780072291001 | details & prices | 8.75 × 11.25 × 1.50 in. | 4.60 lbs | List price $96.60
About: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
With Chris Vine (other contributor), Anthony Jackson (other contributor) | 4th edition from Richard d Irwin (September 1, 1993)
Paperback
Book cover for 9780073658179 Book cover for 9780077405380 Book cover for 9780077635787 Book cover for 9781259226588
 
With William Rudelius, Steven W. Hartley | 12 unbnd edition from McGraw-Hill College (January 21, 2014)
9780077635787 | details & prices | 740 pages | 8.75 × 11.25 × 1.00 in. | 2.95 lbs | List price $191.70
About: This full featured text is provided as an option to the price sensitive student.
With Steven W. Hartley, William Rudelius | 12 unbnd/p edition from Irwin Professional Pub (October 11, 2013)
9781259226588 | details & prices | 740 pages | 9.00 × 11.00 × 1.00 in. | 3.04 lbs | List price $236.80
About: This full featured text is provided as an option to the price sensitive student.
With Steven W. Hartley, William Rudelius | 10 unbnd edition from Irwin Professional Pub (January 15, 2010)
9780077405380 | details & prices | 746 pages | 8.50 × 11.00 × 1.00 in. | 3.50 lbs | List price $170.05
About: Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
With William Rudelius, Steven W. Hartley, Eric N. Berkowitz | 6 stg edition from Richard d Irwin (August 1, 1999)
9780073658179 | details & prices | 8.25 × 10.75 × 1.00 in. | 2.65 lbs | List price $38.70
About: The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.

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