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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
By
George E Belch and
Michael A Belch
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Bibliographic Detail
Publisher
McGraw-Hill Education
Publication date
March 10, 2017
Pages
896
Binding
Hardcover
ISBN-13
9781259548147
ISBN-10
1259548147
Dimensions
1.20 by 8.80 by 11.20 in.
Weight
1.31 lbs.
Original list price
$0.00
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