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Consumer Behavior: Building Marketing Strategy
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Bibliographic Detail
Publisher McGraw-Hill College
Publication date September 1, 2015
Pages 816
Binding Hardcover
Edition 13
Book category Adult Non-Fiction
ISBN-13 9781259232541
ISBN-10 1259232549
Dimensions 1.50 by 8.20 by 10.30 in.
Original list price $303.90
Summaries and Reviews
Amazon.com description: Product Description: Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.

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Hardcover
Book cover for 9781259232541
 
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With David Mothersbaugh, Delbert Hawkins | 13 edition from McGraw-Hill College (September 1, 2015)
9781259232541 | details & prices | 816 pages | 8.20 × 10.30 × 1.50 in. | List price $303.90
About: Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.

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