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Essentials of Marketing Management
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher McGraw-Hill Education
Publication date February 1, 2014
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781259094989
ISBN-10 1259094987
Original list price $75.65
Summaries and Reviews
Editions
Paperback
Book cover for 9780077405403 Book cover for 9780078028786
 
The price comparison is for this edition
from McGraw-Hill Education (February 1, 2014)
9781259094989 | details & prices | List price $75.65
Updated edition from Irwin Professional Pub (July 29, 2011)
9780077558598 | details & prices | 371 pages | 8.50 × 10.75 × 0.75 in. | 2.40 lbs | List price $253.50
from McGraw-Hill Education (September 1, 2010)
9780071082020 | details & prices | 416 pages | List price $82.05
Unbnd edition from Irwin Professional Pub (May 26, 2010)
9780077405403 | details & prices | 371 pages | 8.50 × 11.25 × 1.00 in. | 2.10 lbs | List price $188.90
About: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.
1 edition from Irwin Professional Pub (January 16, 2010)
9780078028786 | details & prices | 371 pages | 8.50 × 11.00 × 0.75 in. | 2.10 lbs | List price $218.35
About: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.

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