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Digital and Social Media Marketing: A Results-driven Approach
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Bibliographic Detail
Publisher Routledge
Publication date November 7, 2016
Pages 336
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781138917903
ISBN-10 1138917907
Dimensions 0 by 6.14 by 9.21 in.
Original list price $150.00
Summaries and Reviews
Amazon.com description: Product Description:

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.

Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.

Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community.

This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.



Editions
Hardcover
Book cover for 9781138917903
 
The price comparison is for this edition
With Gordon Fletcher, Aleksej Heinze, Tahir Rashid | from Routledge (November 7, 2016)
9781138917903 | details & prices | 336 pages | List price $150.00
About: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce.
Paperback
Book cover for 9781138917910
 
With Gordon Fletcher, Aleksej Heinze, Tahir Rashid | Reprint edition from Routledge (November 7, 2016)
9781138917910 | details & prices | 336 pages | List price $65.95
About: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce.

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