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Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
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Bibliographic Detail
Publisher Routledge
Publication date August 24, 2016
Pages 496
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781138916050
ISBN-10 1138916056
Dimensions 0 by 5 by 9 in.
Original list price $59.95
Summaries and Reviews
Amazon.com description: Product Description:

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.



Editions
Hardcover
Book cover for 9781138916043
 
from Routledge (August 24, 2016)
9781138916043 | details & prices | 496 pages | List price $175.00
About: Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe.
Paperback
Book cover for 9781138916050
 
The price comparison is for this edition
from Routledge (August 24, 2016)
9781138916050 | details & prices | 496 pages | List price $59.95
About: Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe.

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