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Brand Meaning: Meaning, Myth and Mystique in Today's Brands
By
Mark Batey
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Bibliographic Detail
Publisher
Psychology Pr
Publication date
December 21, 2015
Pages
214
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9781138839427
ISBN-10
1138839426
Dimensions
0.55 by 6 by 9 in.
Weight
0.72 lbs.
Original list price
$52.95
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How Brands Become Icons | Convergence Culture | Narrative Impact | The Hero and the Outlaw
Summaries and Reviews
Editions
Hardcover
2 edition from Psychology Pr (December 18, 2015)
9781138839410 | details & prices | 214 pages | 6.25 × 9.25 × 0.75 in. | 1.00 lbs | List price $155.00
Paperback
The price comparison is for this edition
2 edition from Psychology Pr (December 21, 2015)
9781138839427 | details & prices | 214 pages | 6.00 × 9.00 × 0.55 in. | 0.72 lbs | List price $52.95
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