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Chinese Consumers in a New Era: Their Travel Behaviors and Psychology
By Kam Hung (editor) and Xiang Li (editor)
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Bibliographic Detail
Publisher Routledge
Publication date September 23, 2014
Pages 116
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781138801851
ISBN-10 1138801852
Dimensions 0.75 by 7.25 by 9.75 in.
Weight 0.85 lbs.
Published in Great Britain
Original list price $160.00
Summaries and Reviews
Amazon.com description: Product Description:

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO’s vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their behaviors and psychology in various tourism settings. The chapters in this collection investigate different aspects of Chinese consumer behaviors and psychology in tourism settings.

This book was originally published as a special issue of the Journal of China Tourism Research.



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Hardcover
Book cover for 9781138801851
 
The price comparison is for this edition
With Kam Hung (other contributor) | from Routledge (September 23, 2014)
9781138801851 | details & prices | 116 pages | 7.25 × 9.75 × 0.75 in. | 0.85 lbs | List price $160.00
About: As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism.

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