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U.S. Media and Elections in Flux: Dynamics and Strategies
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Bibliographic Detail
Publisher Routledge
Publication date March 7, 2016
Pages 115
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781138777309
ISBN-10 1138777307
Dimensions 0.50 by 6 by 9 in.
Weight 0.40 lbs.
Original list price $44.95
Summaries and Reviews
Amazon.com description: Product Description:

Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media. Equally, media and politics courses cover election-related topics, yet there are few books that cover these subjects comprehensively.

This brief and accessible book bridges the gap by discussing media in the context of U.S elections. David A. Jones divides the book into two parts, with the first analyzing the wide array of media outlets citizens use to inform themselves during elections. Jones covers traditional, mainstream news media and opinion/entertainment-based media, as well as new media outlets such as talk shows, blogs, and late-night comedy programs. The second half of the book assesses how campaigns and candidates have adapted to the changing media environment. These chapters focus on earned media strategies, paid media strategies, and social media strategies.

Written in a concise and accessible style while including recent scholarly research, the book will appeal to students with its combination of academic rigor and readability. U.S. Media and Elections in Flux will be a useful supplementary textbook for courses on campaigns and elections, media and politics, and American introductory politics.



Editions
Hardcover
Book cover for 9781138777293
 
from Routledge (March 10, 2016)
9781138777293 | details & prices | 115 pages | 6.25 × 9.00 × 0.50 in. | 0.70 lbs | List price $125.00
About: Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media.
Paperback
Book cover for 9781138777309
 
The price comparison is for this edition
from Routledge (March 7, 2016)
9781138777309 | details & prices | 115 pages | 6.00 × 9.00 × 0.50 in. | 0.40 lbs | List price $44.95
About: Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media.

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