This book addresses a selected number of key topical issues that East Asian economies are facing today. The intensity of these issues has particularly risen since the advent of the 2008 global financial crisis. Written by a number of international experts in the area of Asian economics and business, the book presents the most recent and current macroeconomic outlook in East Asia and then goes on to analyse a number of business corporations and industry-related cases, focussing on the theme of firms’ strategies, particularly in relation with the issue of Corporate Social responsibility (CSR).

Providing practical answers in terms of firms’ strategies in a fast moving macroeconomic environment, and suggesting new theoretical and empirical insights that combine a thorough macroeconomic approach with the analysis of firms’ strategies in relation to CSR, this book will appeal to students, scholars and practitioners interested in Asian business and economics.