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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
By Don Schultz (editor), Philip J. Kitchen (editor) and Charles H. Patti (editor)
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Bibliographic Detail
Publisher Routledge
Publication date July 3, 2014
Pages 144
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781138008946
ISBN-10 113800894X
Dimensions 0 by 6.80 by 9.60 in.
Original list price $54.95
Summaries and Reviews
Editions
Hardcover
Book cover for 9780415668927
 
With Don E. Schultz (other contributor), Charles H. Patti (other contributor) | from Routledge (August 12, 2011)
9780415668927 | details & prices | 134 pages | 7.00 × 9.75 × 0.50 in. | 0.90 lbs | List price $145.00
Paperback
Book cover for 9781138008946
 
The price comparison is for this edition
With Charles H. Patti (other contributor), Don Schultz (other contributor) | from Routledge (July 3, 2014)
9781138008946 | details & prices | 144 pages | List price $54.95

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