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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
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Bibliographic Detail
Publisher Palgrave Macmillan
Publication date October 21, 2015
Pages 204
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781137526786
ISBN-10 1137526785
Dimensions 0.75 by 6.20 by 9.50 in.
Weight 0.85 lbs.
Original list price $30.00
Summaries and Reviews
Amazon.com description: Product Description: Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

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Hardcover
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from Palgrave Macmillan (October 21, 2015)
9781137526786 | details & prices | 204 pages | 6.20 × 9.50 × 0.75 in. | 0.85 lbs | List price $30.00
About: Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation.

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