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Contemporary Wine Marketing and Supply Chain Management: A Global Perspective
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Bibliographic Detail
Publisher Palgrave Macmillan
Publication date December 2, 2015
Pages 245
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781137492425
ISBN-10 1137492422
Dimensions 0.75 by 6 by 9 in.
Weight 0.94 lbs.
Original list price $120.00
Summaries and Reviews
Amazon.com description: Product Description:

Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.



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Hardcover
Book cover for 9781137492425
 
The price comparison is for this edition
With Paola Signori, Daniel J. Flint | from Palgrave Macmillan (December 2, 2015)
9781137492425 | details & prices | 245 pages | 6.00 × 9.00 × 0.75 in. | 0.94 lbs | List price $120.00
About: Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.

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