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Winning Minds: Secrets from the Language of Leadership
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Bibliographic Detail
Publisher Palgrave Macmillan
Publication date July 30, 2015
Pages 226
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781137465924
ISBN-10 1137465921
Dimensions 0.50 by 5.25 by 8.50 in.
Weight 0.66 lbs.
Published in Great Britain
Original list price $32.00
Summaries and Reviews
Amazon.com description: Product Description: Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

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Paperback
Book cover for 9781137465924
 
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from Palgrave Macmillan (July 30, 2015)
9781137465924 | details & prices | 226 pages | 5.25 × 8.50 × 0.50 in. | 0.66 lbs | List price $32.00
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