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Integrated Communications in the Postmodern Era
By Ebru Uzunoglu (editor) and Philip J. Kitchen (editor)
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Bibliographic Detail
Publisher Palgrave Macmillan
Publication date November 28, 2014
Pages 268
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781137388537
ISBN-10 1137388536
Dimensions 1 by 6 by 9 in.
Weight 1.20 lbs.
Published in Great Britain
Original list price $120.00
Summaries and Reviews description: Product Description:
Every business, everywhere, faces challenges in the market spaces and places of the 21st century and no market is immune. Competitive forces are heightening and accelerating. Governments have intervened (often with little discernible effect), and customers – the lifeblood of any business – are not more demanding and more discerning of what businesses and brands are and what they stand for. Technological progress has opened up new horizons for innovation and communication, with social media transmitting news within seconds to different parts of the world. These shifting tectonic plates of communication overlay the gravitational economic forces which necessitate integration of on and offline communications. There are no invisible companies, and what happens in one market is transmitted instantly via global media to receptive consumer VDUs – computer, television, and cell-phone screens – or is almost immediately accessible. The world of information accessibility and the concomitant demise of corporate invisibility is today's world, and it is a communications reality in the 21st century.

This edited book enables readers to develop knowledge, insight, skills, and facility into integrated communications within the postmodern era – a topic of relevance everywhere. This book is based on the papers presented at a conference hosted in Turkey, a rapidly developing nation and one enjoying significant growth in the global marketplace.

Book cover for 9781137388537
The price comparison is for this edition
from Palgrave Macmillan (November 28, 2014)
9781137388537 | details & prices | 268 pages | 6.00 × 9.00 × 1.00 in. | 1.20 lbs | List price $120.00
About: Every business, everywhere, faces challenges in the market spaces and places of the 21st century and no market is immune.

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