search for books and compare prices
By
Fraser P. Seitel and
John Doorley
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Bibliographic Detail
Publisher
Griffin
Publication date
September 17, 2013
Pages
239
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9781137278708
ISBN-10
1137278706
Dimensions
0.75 by 6.25 by 9.25 in.
Weight
0.62 lbs.
Original list price
$17.00
Amazon.com says people who bought this book also bought:
Business Writing Today | The Practice of Public Relations | Reputation Management | #askgaryvee | On Writing Well | Learning Web Design | The Associated Press Stylebook and Briefing on Media Law 2015 | Woe is I | The Power of Visual Storytelling
Business Writing Today | The Practice of Public Relations | Reputation Management | #askgaryvee | On Writing Well | Learning Web Design | The Associated Press Stylebook and Briefing on Media Law 2015 | Woe is I | The Power of Visual Storytelling
Summaries and Reviews
Amazon.com description: Product Description: Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, public relations gurus Fraser Seitel and John Doorley examine the pivotal PR moments of recent years - including the BP oil spill and the 2012 Republican primaries - to glean the dos and don'ts for the new media world. They show everyone from mom-and-pop shops to Fortune 500 companies how to wield the power of word-of-mouth, relationships, and publicity to maximize coverage and minimize harm. In between, they illustrate the character-based communication strategies that have bulletproofed countless businesses - and how you can use them too.
Editions
Hardcover
With Fraser P. Seitel |
from St Martins Pr (August 21, 2012)
9780230338333 | details & prices | 235 pages | 6.50 × 9.50 × 1.00 in. | 0.92 lbs | List price $26.00
About: Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing.
About: Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing.
Paperback
The price comparison is for this edition
With Fraser P. Seitel |
Reprint edition from Griffin (September 17, 2013)
9781137278708 | details & prices | 239 pages | 6.25 × 9.25 × 0.75 in. | 0.62 lbs | List price $17.00
About: Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy.
About: Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.