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Essentials of Marketing Research
By
William G. Zikmund and
Barry J. Babin
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
South-Western Pub
Publication date
January 26, 2012
Pages
452
Binding
Paperback
Edition
5 pap/psc
Book category
Adult Non-Fiction
ISBN-13
9781133190646
ISBN-10
1133190642
Dimensions
0.50 by 8.25 by 10.50 in.
Weight
2.08 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$287.95
§As reported by publisher
Summaries and Reviews
Editions
Paperback
With William G. Zikmund |
6 pap/psc edition from South-Western Pub (March 10, 2015)
9781305263475 | details & prices | 494 pages | 8.75 × 11.00 × 0.75 in. | 2.20 lbs | List price $302.95
With William G. Zikmund |
5 pap/psc edition from South-Western Pub (April 30, 2013)
9781285752037 | details & prices | 452 pages | 8.75 × 11.00 × 0.75 in. | 2.10 lbs | List price $302.95
The price comparison is for this edition
With William G. Zikmund |
5 pap/psc edition from South-Western Pub (January 26, 2012)
9781133190646 | details & prices | 452 pages | 8.25 × 10.50 × 0.50 in. | 2.08 lbs | List price $287.95
With William G. Zikmund |
4th edition from South-Western Pub (April 15, 2009)
9780324593754 | details & prices | List price $256.95
With William G. Zikmund |
Int edition from Gardners Books (December 8, 2006)
9780324548273 | details & prices | 432 pages | List price $84.90
About: Focuses on students as managers, not practitioners, of marketing research.
About: Focuses on students as managers, not practitioners, of marketing research.
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