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The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
October 7, 2011
Pages
256
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9781119961611
ISBN-10
1119961610
Original list price
$65.00
Summaries and Reviews
Amazon.com description: Product Description: An important update to this roadmap for the development of a corporate intelligence program
Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further
developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights.
⢠Full of best practice advice from hundreds of real-life international case studies
⢠Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data
⢠Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development
Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further
developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights.
⢠Full of best practice advice from hundreds of real-life international case studies
⢠Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data
⢠Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development
Editions
Hardcover
With Irmeli Hirvensalo, Hans Hedin |
2 edition from John Wiley & Sons Inc (June 30, 2014)
9781118923627 | details & prices | 276 pages | 7.00 × 10.00 × 0.50 in. | 1.45 lbs | List price $65.00
With Irmeli Hirvensalo, Hans Hedin |
from John Wiley & Sons Inc (December 6, 2011)
9781119993643 | details & prices | 244 pages | 6.75 × 9.50 × 1.00 in. | 1.35 lbs | List price $75.00
Miscellaneous
The price comparison is for this edition
With Irmeli Hirvensalo, Hans Hedin |
2 edition from John Wiley & Sons Inc (October 7, 2011)
9781119961611 | details & prices | 256 pages | List price $65.00
About: An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.
About: An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.
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