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Irrational Persistence: Seven Secrets That Turned a Bankrupt Startup into a $231,000,000 Business
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date April 4, 2016
Pages 170
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781119240082
ISBN-10 1119240085
Dimensions 0.75 by 6.50 by 9.25 in.
Weight 0.78 lbs.
Original list price $25.00
Summaries and Reviews
Amazon.com description: Product Description: A modern-day Detroit success story that fuels the entrepreneurial fire

Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling—they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader.

Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains—and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top.

  • Learn how two entrepreneurs went from major debt to major revenue
  • Discover the key characteristics of a product that sells itself
  • Consider why selling out might not be the ultimate goal
  • Track a journey of 'irrational persistence' from rags to riches

Garden Fresh Gourmet is an inspiration beyond the journey—the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.

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Hardcover
Book cover for 9781119240082
 
The price comparison is for this edition
from John Wiley & Sons Inc (April 4, 2016)
9781119240082 | details & prices | 170 pages | 6.50 × 9.25 × 0.75 in. | 0.78 lbs | List price $25.00
About: A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue.

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