search for books and compare prices
cover image
Too Big to Ignore: The Business Case for Big Data
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover | Paperback
Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date November 2, 2015
Pages 231
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781119217848
ISBN-10 1119217849
Dimensions 1 by 6 by 9 in.
Weight 0.70 lbs.
Original list price $24.95
Summaries and Reviews
Amazon.com description: Product Description:

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.

How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.

It's time to start thinking big.

In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.

Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.



Editions
Hardcover
Book cover for 9781118638170
 
from John Wiley & Sons Inc (March 18, 2013)
9781118638170 | details & prices | 231 pages | 6.25 × 9.50 × 1.00 in. | 0.96 lbs | List price $50.00
About: Too Big to Ignore: The Business Case for Big Data isĀ geared towards CIOs, CEOs, presidents, and IT professionals.
Paperback
Book cover for 9781119217848
 
The price comparison is for this edition
from John Wiley & Sons Inc (November 2, 2015)
9781119217848 | details & prices | 231 pages | 6.00 × 9.00 × 1.00 in. | 0.70 lbs | List price $24.95
About: Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.