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Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date August 24, 2015
Pages 246
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781119037361
ISBN-10 1119037360
Dimensions 1 by 6.50 by 9.50 in.
Weight 1 lbs.
Original list price $29.00
Summaries and Reviews
Amazon.com description: Product Description: Make personalized marketing a reality with this practical guide to predictive analytics

Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.

Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.

  • Implement predictive marketing at any size organization
  • Deliver a more personalized marketing experience
  • Automate predictive analytics with machine learning technology
  • Base marketing decisions on concrete data rather than unproven ideas

Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.



Editions
Hardcover
Book cover for 9781119037361
 
The price comparison is for this edition
With Artun | from John Wiley & Sons Inc (August 24, 2015)
9781119037361 | details & prices | 246 pages | 6.50 × 9.50 × 1.00 in. | 1.02 lbs | List price $29.00
About: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.
With Omer Artun, Richard N. Aufmann | Cdr edition from Houghton Mifflin College Div (January 1, 1999); titled "Beginning Algebra"
9780395956427 | details & prices | List price $26.76
This edition also contains Beginning Algebra
About: Intended for developmental math courses in beginning algebra, this text retains the hallmark features that have made the Aufmann texts market leaders: an interactive approach in an objective-based framework: a clear writing style, and an emphasis on problem-solving strategies.

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