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Personal Branding for Dummies
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Bibliographic Detail
Publisher For Dummies
Publication date July 14, 2014
Pages 338
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9781118915554
ISBN-10 1118915550
Dimensions 0.75 by 7.50 by 9.25 in.
Weight 1.06 lbs.
Original list price $24.99
Summaries and Reviews
Amazon.com description: Product Description: The simple guide to managing your personal brand, a vital element of success in the professional world

Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process.

  • Includes information on how to know the "real" you
  • Explains how to develop a target market positioning statement
  • Helps you make plans for your personal brand communications
  • Instructs you with ways to make your mark on your brand environment

The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.



Editions
Paperback
Book cover for 9781118117927 Book cover for 9781118915554
 
The price comparison is for this edition
2 edition from For Dummies (July 14, 2014)
9781118915554 | details & prices | 338 pages | 7.50 × 9.25 × 0.75 in. | 1.06 lbs | List price $24.99
About: The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions.
from For Dummies (June 5, 2012)
9781118117927 | details & prices | 340 pages | 7.50 × 9.25 × 1.00 in. | 1.18 lbs | List price $24.99
About: The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business.
Miscellaneous
from For Dummies (June 5, 2012)
9781118238189 | details & prices | 360 pages | List price $24.99
from For Dummies (June 5, 2012)
9781118224533 | details & prices | 360 pages | List price $24.99

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