Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?
Contrary to popular belief, innovation is not some mystical art thatâs forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what weâve long been hoping for: the news that innovation is systematic, itâs methodical, and we can all achieve it.
By asking how the worldâs top innovatorsâSteve Jobs, Richard Branson, Jeff Bezos, and many othersâcame up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:
- Challenging OrthodoxiesâWhat if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?
- Harnessing TrendsâWhere are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?
- Leveraging ResourcesâHow can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?
- Understanding NeedsâWhat are the unmet needs and frustrations that everyone else is simply ignoring?
Other books promise the keys to innovationâthis one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.
Â âRowan Gibson has done a superb job of âunpackingâ what it takes to innovate.â
âPhilip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
âCan you develop an innovative mind? Yes, you can. And this book is the manual.â
âJohn and Doris Naisbitt, authors of Chinaâs Megatrends and The Global Game Change
âAn excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.â
âCamille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture
âRowan Gibsonâs The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.â
âRobert B. Tucker, author of Driving Growth Through Innovation
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