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Brief: Make a Bigger Impact by Saying Less
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date February 10, 2014
Pages 234
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781118704967
ISBN-10 1118704967
Dimensions 1 by 6.50 by 9.50 in.
Original list price $24.00
Summaries and Reviews
Amazon.com description: Product Description:

Get heard by being clear and concise

The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.

So, throw them a lifeline and be brief.

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

  • Details the B.R.I.E.F. approach to distilling your message into a brief presentation
  • Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

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Hardcover
Book cover for 9781118704967
 
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from John Wiley & Sons Inc (February 10, 2014)
9781118704967 | details & prices | 234 pages | 6.50 × 9.50 × 1.00 in. | 0.95 lbs | List price $24.00
About: Get heard by being clear and concise The only way to survive in business today is to be a lean communicator.

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