Jump quickly to results on these stores:
How to Work With and Lead People Not Like You: Practical Solutions for Today's Diverse Workplace | Building a StoryBrand: Clarify Your Message So Customers Will Listen | Contagious | Igniting Customer Connections | Delivering Happiness | How to Market to People Not Like You | What Customers Crave
A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
- A detailed guide to core customer groups including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes
- Includes onsumer insights that will help business leaders deliver a better business experience with every customer
You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer service. It's an empowering thought. Customer service is 100% in your control at all times and it's more important than ever.
About: Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.