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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
By Amy Jo Martin and Tony Hsieh (foreword by)
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Jump down to see edition details for: Hardcover | CD/Spoken Word
Bibliographic Detail
Publisher Jossey-Bass Inc Pub
Publication date October 2, 2012
Pages 207
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781118340516
ISBN-10 1118340515
Dimensions 0.50 by 6 by 9 in.
Weight 0.90 lbs.
Original list price $26.95
Summaries and Reviews
Amazon.com description: Product Description: Learn the rules to building loyal (and lucrative) digital followings

Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

  • Reveals the winning strategies for using social media to achieve dramatic results
  • Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
  • Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization
  • Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives

The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.



Editions
Hardcover
Book cover for 9781118340516
 
The price comparison is for this edition
With Tony Hsieh (other contributor) | from Jossey-Bass Inc Pub (October 2, 2012)
9781118340516 | details & prices | 207 pages | 6.00 × 9.00 × 0.50 in. | 0.90 lbs | List price $26.95
About: Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.
CD/Spoken Word
Book cover for 9781511331272
 
With Tony Hsieh (other contributor) | Mp3 una edition from Brilliance Audio (September 8, 2015)
9781511331272 | details & prices | 5.25 × 6.50 × 0.50 in. | 0.17 lbs | List price $9.99
This edition also contains Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
About: Learn the rules to building loyal (and lucrative) digital followings….

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