Brands Win Championships | Marketing for Sport Business Success | Sport Marketing | The Social Media Strategist | Artist Management for the Music Business | How to Win at the Sport of Business | An Introduction to Visual Communication | The Social Media Bible | You Negotiate Like a Girl
Renegades Write the Rules reveals the innovative strategies behind the social media success of todayâs top celebrities, brands, and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.
- Reveals the winning strategies for using social media to achieve dramatic results
- Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
- Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization
- Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives
The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
About: Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of todayâs top celebrities, brands, and sports icons, and how you can follow their lead.
This edition also contains Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
About: Learn the rules to building loyal (and lucrative) digital followingsâ¦.
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