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Scenario Planning: A Field Guide to the Future
By Nathalie Wagner (contributor) and Woody Wade
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date March 27, 2012
Pages 190
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781118170151
ISBN-10 1118170156
Dimensions 0.50 by 10 by 7 in.
Weight 1.08 lbs.
Original list price $29.95
Summaries and Reviews description: Product Description: Is your business ready for the future?

Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you:

  • Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business
  • Explore the impact of technological advances and the emergence of new competitors to your business
  • Examine challenges that are only dimly recognizable as potential problems today

This visual book will help you answer this question: Is my organization ready for every possibility?

Book cover for 9781118170151
The price comparison is for this edition
With Nathalie Wagner (other contributor) | from John Wiley & Sons Inc (March 27, 2012)
9781118170151 | details & prices | 190 pages | 10.00 × 7.00 × 0.50 in. | 1.08 lbs | List price $29.95
About: Is your business ready for the future?

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