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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
By
J. Craig Andrews and
Terence A. Shimp
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
South-Western Pub
Publication date
January 16, 2013
Pages
729
Binding
Hardcover
Edition
9 har/psc
Book category
Adult Non-Fiction
ISBN-13
9781111580216
ISBN-10
1111580219
Dimensions
1 by 9 by 11 in.
Weight
3.75 lbs.
Original list price
$377.95
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
With J. Craig Andrews |
9 har/psc edition from South-Western Pub (January 16, 2013)
9781111580216 | details & prices | 729 pages | 9.00 × 11.00 × 1.00 in. | 3.75 lbs | List price $377.95
8 edition from South-Western Pub (December 26, 2008)
9780324593600 | details & prices | 668 pages | 9.00 × 11.25 × 1.25 in. | 3.45 lbs | List price $414.95
7 edition from South-Western Pub (February 1, 2006)
9780324321432 | details & prices | 629 pages | 8.50 × 10.75 × 1.00 in. | 3.40 lbs | List price $265.95
from Thomson Learning (February 1, 2006)
9789990122558 | details & prices | List price $0.02
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