A Book of the Year Selection for Inc. and Library Journal
âThis bookÂ picks up where The Tipping Point left off."Â --Â Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE
Nothing âgoes viral.âÂ If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in todayâs crowded media environment, youâre missing the real story. Each blockbuster has a secret historyâof power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if theyÂ fail to connect with the right network, andÂ the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.
In his groundbreaking investigation,Â AtlanticÂ senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste,"Â and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.
Every business, every artist, every person looking to promote themselves andÂ their workÂ wants to know what makesÂ some works so successful while others disappear.Â Hit MakersÂ is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first centuryâpeopleâs attention.
From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
In Hit Makers, Derek Thompson investigates:
Â·Â Â Â Â Â Â The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
Â·Â Â Â Â Â Â WhyÂ FacebookÂ is todayâs most important newspaper
Â·Â Â Â Â Â Â How advertising critics predictedÂ Donald Trump
Â·Â Â Â Â Â Â The 5th grader who accidentally launchedÂ "Rock Around the Clock,"Â the biggest hit in rock and roll history
Â·Â Â Â Â Â Â How Barack Obama and his speechwriters think of themselves as songwriters
Â·Â Â Â Â Â Â How Disney conquered the worldâbut the future of hits belongs to savvy amateurs and individuals
Â·Â Â Â Â Â Â The French collector who accidentally created the Impressionist canon
Â·Â Â Â Â Â Â Quantitative evidence that theÂ biggest music hits arenât always the best
Â·Â Â Â Â Â Â Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
Â·Â Â Â Â Â Â Why one year--1991--is responsible for the way pop music sounds today
Â·Â Â Â Â Â Â Why another year --1932--created the business model of film
Â·Â Â Â Â Â Â How data scientists proved that âgoing viralâ is a myth
Â·Â Â Â Â Â Â How 19th century immigration patterns explain the most heard song in the Western Hemisphere
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